BCS VISION is a Madrid-based creative agency specialized in connecting brands and artists with culture through authentic narratives and visuals that resonate. We operate at the intersection of music, art, lifestyle, and sport, creating campaigns and visual languages that transcend the commercial to become part of the conversation.

Our difference lies not in adapting to trends, but in anticipating them, translating cultural codes into a language that makes an impact and endures.
With a team that lives and breathes the scene, BCS brings freshness, discernment, and a global perspective.

From music videos to advertising campaigns, we understand the pulse of the audience and transform it into experiences that are not only seen, but felt.
We work with partners who seek more than visibility: they want credibility, relevance, and a seat at the table where what comes next is defined.

EMAIL: INFO@BCS.VISION

 WORKPROJECTCLIENTTYPEROLESTATUS
15
EVENT
CREATIVE + EXPERIENCE DESIGN + BRANDING + ART DIRECTION + STRATEGY
ONGOING
15
COMMER.
CREATIVE + STRATEGY
ONGOING
14
CRUZ CAFUNÉ
BRANDING
CREATIVE + NARRATIVE
ONGOING
13
QUÉ CRUEL
DANIELA GARSAL + CRUZ CAFUNÉ
MUS. VID.
CREATIVE + PRODUCTION
DONE
12
STREET VISION
NIKE SPORTSWEAR
ED. PHOTO
CREATIVE  + PRODUCTION + STRATEGY
DONE
11
FESTIVAL TOUR 2025
CRUZ CAFUNÉ
LIVE SHOW
CREATIVE 
DONE
10
LA TRIBUNA
NIKE FOOTBALL + RÍO DULCE
EVENT
CREATIVE + PRODUCTION + EXPERIENCE DESIGN + BRANDING + ART DIRECTION + STRATEGY
DONE
9
LA PRIMERA PARTE
NIKE FOOTBALL + RÍO DULCE
COMMER.
CREATIVE + PRODUCTION + NARRATIVE
DONE
8
LA PRIMERA PARTE WARM-UP DJ SETS
NIKE + RÍO DULCE +
ANTÍDOTO CLUB
CONTENT
SERIES
360º
DONE
7
KIM
L’HAINE
MUS. VID.
CREATIVE + PRODUCTION
DONE
6
24-25  KIT CAMPAIGN
RÍO DULCE
COMMER.
CREATIVE + PRODUCTION
DONE
5
POP-UPS AD
ISCARIOT.12
COMMER.
CREATIVE + PRODUCTION
DONE
4
RANGE ROVER R€MIX
CRUZ CAFUNÉ + MARIA ANGELIQ
MUS. VID.
CREATIVE
DONE
3
BLU€S REMIXES
CRUZ CAFUNÉ + MÉCÈN ENT.
COV. ART
CREATIVE + PRODUCTION + ART DIRECTION
DONE
2
DO IT 4 TH€ GRAM
CRUZ CAFUNÉ + MÉCÈN ENT.
MUS. VID.
CREATIVE
DONE
1
BLU€S - EP
CRUZ CAFUNÉ + MÉCÈN ENT.
EP/ALBUM
360º
DONE

NEW STANDARDS. 
BCS CREATIVE S.L.© 2026 ALL RIGHTS RESERVED
08 LA PRIMERA PARTE WARM-UP SETS / NIKE FOOTBALL + RÍO DULCE
TYPE: VIDEO CONTENT SERIES
2025

08.1
08.2
08.3

As part of the project developed with Río Dulce and Nike Football, we created La Primera Parte, a series of DJ sets connecting football culture with nightlife.

Three emerging local DJs were invited to build sets inspired by the musical tastes of Spanish national team players Claudia Pina, Ona Batlle and Salma Paralluelo, who shared personal playlists as the starting point for the curation. Each set was performed and filmed during a private party environment, translating those references into a live club format. This also set the beginning of the Nike retro Total 90 launch campaign

Every session runs for 45 minutes (the duration of a football half) reinforcing the concept of La Primera Parte, which later evolved into the project that would become La Tribuna. The series was distributed through Antídoto Club’s platforms and the DJs’ own channels, with support from Nike Football as sponsor and partner.
Creative Direction & Production: BCS Vision
Cinematographer: Sergio Bartivas
Color: Marco Mariniello
Styling: Aitana Perdiguero